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Social Media the New Sock Puppet? Or Part of a Strategic PR Tool Kit?
Tool Time Posted by Tom Gable The blogosphere, Twittersphere and mainstream media are waking up to the fact that the hot new item they fell in love with not too long ago is starting to remind them...
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Eight Easy Ways to Damage Your Brand Image, Lose 1 Million Customers and $8...
Blowing up the Brand Posted by Tom Gable Recent analysts reports, coverage in the major media and the Twittersphere are being less than kind to Netflix and its two recent corporate announcements:...
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Social Media, PR, Clients and Disclosure: Tips for Keeping on the Right Side...
Fully Disclosed Posted by Tom Gable PR firms are often the driving force behind helping clients build buzz, brand identity and even sales volume through promotional blogging and tweeting, Facebook...
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Communications at the Speed of Light in Crisis PR
When Crisis Hits Posted by Tom Gable Situation: The Twittersphere and blogosphere are exploding with attacks on your company, client, CEO, technology, food quality, lousy customer service, bad earnings...
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Words of PR and other wisdom in more than 140 characters from Biz Stone
Biz Stone Posted by Tom Gable SAN FRANCISCO — Biz Stone, co-founder of Twitter, meandered around the huge stage, somewhat like a magician or comedian working the space for effect as he engaged the...
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PR Pros as Masters of the Communications Universe — Think Like a Publisher
Rolling out new tools Posted by Tom Gable How to develop social media programs for clients in different industries and professions but with the same need to connect with multiple audiences and build...
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Beyond gibberish and techno-babble: social media as part of the strategic PR...
Playing with Tools Posted by Tom Gable We first pitched the Internet startup in July 2012 on supporting the launch of its new hobbyist portal/platform, which was envisioned to have distinctive features...
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Ultimate Sequester PR Strategy: the White House as content creator, channel...
Posted by Tom Gable Case histories will be written and studied for years on how the Obama White House has found new tools and tactics for connecting at the local level, while marginalizing major...
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Twitter and FB Flame Wars: Knocking Down the Big Ones in Crisis PR
Crisis Counter Attack Posted by Tom Gable When the flame wars break out on Facebook and Twitter, don’t you wish you could call in the air tankers and dump chemical retardants on the perpetrators? We...
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Five Platforms for Monitoring Digital and Social Media Trends
Tracy Moehnke By Tracy Moehnke According to a recent study, 82 percent of marketing and public relations professionals have at least six applications open on their desktop at any time during the...
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